Dear Colleague: You can have the best service, the best location, the best staff and the best reputation in your community – but none of these will protect you from the biggest profit robbing enemy in your operation... The problem of customer erosionEvery business shares the same problem: Over time, we lose customers. Often called customer erosion, its impact on your income is huge. This year 25-35% of your customers will leave you. And, there’s nothing you can do about it. New Residents, the solution to customer erosionNew residents are the best source of immediate business as well as ideal candidates to become new long-term "regulars". To be successful, you must find a way to identify them, attract their attention and capture them as regular customers. Consistently capturing the business from new residents will more than make up for the natural customer erosion that occurs over the years. We’ve created a system that can help you build a huge pipeline of new resident customers. It’s called Welcome Card America. Check out the videos on this page to see how the system works. Best regards, Glenn Perry P.S. If you would like to receive a FREE New Resident Marketing Kit click here. |
